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The story behind our Seafolly picks

Who doesn’t adore Aussie summer? Golden beach times, Golden Gaytimes. We love stripping off to our bikinis and getting a gorgeous hit of Vitamin D. Looking heavenly when we do so? Yes please.


Yet so many bathers disappoint us. You try a brand that’s a bit ~out there~ only to find the quality doesn’t stand up to one swim. Or you go for something safe and end up feeling a bit frumpy. Nobody (we mean nobody!) is allowed to feel frumpy on our watch.


Enter: Seafolly. Established in 1975, they’ve really earned their iconic Aussie status. A brand brought up on our stunning beaches just gets the kind of elements our swimwear has to stand up to. Fiery sun. Salty sea. Sand. Everywhere. Maybe that’s why their quality is second to none. Looking for swimmers that last? This is your holy grail.


We also love Seafolly because the fit is always impeccable. Unwavering beach confidence is all about the attitude, of course. But that’s why we love bathers that you know won’t let you down. No sagging or see through bits, just figure-hugging bliss.


We’ve chosen pieces that are stunning as a set or can be mixed and matched too. The warm tones and trending prints just ooze summer in our imagination.


The red Capri Check pieces are inspired by 1950s France. We can see this alongside the Riviera just as clearly as we see it accessorised beautifully today. We also love the balance of that buttery, honey yellow in Midsummer with indigo florals. A classic with an understated update is an effortless way to do cool.


Aperol Spritz in hand is optional when you wear these (just strongly recommended)

 

SHOP SEAFOLLY

 

 


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